The computer systems and software procedures used to operate this site acquire, in the course of their normal operation, some personal data, the transmission of which is implicit in the use of Internet communication protocols. This may also take place by crossing data between different functionalities, cookies or by using different identification techniques (so-called fingerprinting) that are based on the processing of even only information or parts of information that are not, or not yet, personal data, but which, placed in association with each other or with other information, even in the availability of third parties, may become so, with the aim of reaching the unequivocal identification of the terminal (so-called single out) and, through it, also the profile of one or more users of that device. This category of information includes geolocation data, IP addresses, browser type, operating system, domain name and addresses of websites from which access or exit was made, information on pages visited by users within the site, access time, stay on the single page, internal path analysis and other parameters related to the user’s operating system and computer environment. It is, therefore, information that, by its very nature, allows, through processing and association also with data held by third parties, to identify users. The processing of the aforementioned data may take place for the purposes described below. (i) For profiling purposes. The data collected/provided may be used in order to improve the products/services offered based on the needs of users and in order to draw information on user behavior and business habits; profiling activities, concerning individuals or groups, may also be carried out through the processing of user identification data by means of a relationship between the data that allow for the identification of the interested parties and analytical indications relating to their personal sphere (tastes, preferences, habits, needs and consumption choices). For the processing of data preordained to profiling, it is mandatory to acquire the consent of the data subject, who is as of now informed that such conferment is optional and that any refusal will not entail any consequence, except to prevent the processing of data aimed at profiling. (ii) For direct marketing purposes. The data collected/provided may be used for direct marketing activities, to elaborate studies, research, market statistics, to send advertising and informative material, to carry out direct activities of sale or placement of products and/or services, to send commercial information and to carry out interactive commercial communications, including by e-mail, fax, automated calling systems and SMS or MMS messages or other means. For the processing of data preordained to the performance of direct marketing activities, it is mandatory to acquire the consent of the interested party, who is informed as of now that such conferment is optional and that any refusal will not entail any consequence, except to prevent the processing of data aimed at direct marketing. The continuation of navigation by accessing or selecting an element below or otherwise external to the area displayed in the foreground (so-called banner) by accessing the home page or other page of the site for the first time involves the provision of consent to the processing of your data for the purposes of profiling and direct marketing mentioned above. You can check the consent status on this device below: